Last Revised: October 15, 2008
WHAT IS A COOKIE?
Cookies are small text files that are stored on your computer or mobile device. They are widely used in order to make websites work, or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognise you and remember important information that will make your use of a website more convenient (for example by remembering preference settings).
WHAT COOKIES DO WE USE?
Essential Cookies. Essential cookies are necessary for the Site to work and enable you to move around it and to use its services and features. Without these absolutely necessary cookies, the Site will not perform as smoothly for you as we would like it to and we may not be able to provide the Site or certain services or features you request.
|Session||Session cookies are used to maintain the state of the application.|
|Load balancing||Load balancing cookies are used to distribute the assets across the globe and lighten the server load.|
|User ID||User ID cookies are used to ensure that users only see their own information.|
|Security||Security cookies are used for security controls and checks.|
Preference Cookies. Preference cookies collect information about your choices and preferences, and allow us to remember language or other local settings and customise the Site accordingly.
|Language||Language cookies are used to store the language the user has selected, and to show the correct options.|
|Location||The user’s approximate address (city, state, country, postal code) as determined by the IP address is retained in order to automatically select the proper country and show retailers and demonstration days within the area.|
|Mobile||If the user is viewing the Site on a mobile device, a cookie is set to indicate that the main website was selected (i.e., that the device is Flash-enabled), or the non-Flash mobile site.|
|Reference site||The reference site is recorded to better understand the user’s preference|
|Last visit and activity||Date of last visit and activity and other information is recorded to be able to provide users with an update on “what’s changed on the site since your last visit,” and to better understand the user’s preferences.|
|Recently watched video||Date and title of recently watched video is recorded to be able to better understand the user’s preferences.|
|Flash Cookies||Flash cookies are used to enable audio and video content to be played.|
|Page history||Page history cookies are used to track the sequence of pages the user has visited. If the user gets an error message while visiting the Site, the cookie information gets saved to a log file for error reporting and resolution.|
Analytics Cookies. Analytics cookies collect information about your use of the Site, and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on the Site, help us record any difficulties you have with the Site, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Site, rather than the usage of a single person.
|Google analytics||Google analytics cookies collect aggregate statistical data to improve Site presentation and navigation. Google supplements the aggregate data with demographics and interest information, so that we can better understand our visitors.|
|Adobe Omniture||Adobe Omniture analytics cookies collect aggregate statistical data to improve Site presentation and navigation.|
Marketing Cookies. Advertising Cookies are used for marketing purposes.
|Advertising||Deliver behavioral/targeted advertising|
|Market analysis||Conduct market analysis|
|Campaign / promotion||Measure effectiveness of campaign|
|Fraud detection||Detect click fraud|
Same as those listed above in the table
HOW DO I MANAGE COOKIES?
In addition to the options provided above, you may refuse, accept or remove cookies from the Site at any time by activating or accessing the setting on your browser. Information about the procedure to follow in order to enable, disable or remove cookies can be found on your Internet browser provider’s website via your help screen. You may wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html for information on commonly used browsers. Please be aware that if cookies are disabled or removed, not all features of the Site may operate as intended.
If you want to clean out all cookies left behind by the websites you have visited, here are links where you can download three programs that clean out tracking cookies:
If you have any further questions, please contact us by email at:
or write to the following address:
Industry and Consumer Affairs
The Coca-Cola Company
1 Coca-Cola Plaza
Atlanta, GA 30313
or call us at: 1-800-438-2653